“Freshly Cubed was born from a desire to share with others what helped me”
Zeba, Founder
Who we are
We’re two former strategy consultants pivoting from corporate careers to build a purpose-driven business.
Our motivations were personal – burnout, ageing parents and a growing appreciation for the small things we can do to look after ourselves.
Where it started
Zeba’s story
After 15 years in consulting, I started researching ways to boost my immunity as I was quite literally sick of being sick. I came across a plethora of advice and “wellness” products but recipes for homemade immunity cubes struck a chord – I liked knowing exactly what went into them and had a vague understanding of the benefits of each ingredient.
I gave it a go and after a few hours of juicing, yellow-stained counters and fingertips from the fresh turmeric, I had my first batch. I started feeling better and soon I was making cubes for family and friends. When life got busy, I looked for a more convenient option and was surprised to find there wasn’t one. And so, Freshly Cubed was born.
Our Mission
To make daily wellness effortless, intentional and genuinely good for people and the planet.
We believe looking after yourself isn’t about doing everything perfectly. It’s about small, consistent choices over quick fixes and wellness hype. We’re not here to promise miracles, just to make looking after yourself a little easier.